If you have been to London recently you may have had a surprise and spotted an eight foot cow named Buttons at London’s Southbank Centre. Buttons was created to encourage families to “Adopt a Cow” as part of the latest Cadbury Dairy Milk Buttons campaign.
Did you know that city children are a bit confused when it comes to cows and what they look like. Nearly one fifth (18%) perceive cows as a source of fear rather than potential friends, with one in 10 believing that a cow is the size of a double decker bus and over 10 per cent stating they’re even as small as cats. As a child my grandparents had rolling fields behind them and we would regulary go fruit picking. We would pick fresh blackberries that nan would turn into jam and also apple and blackberry pies. We would have to walk through fields of cows, I wasn’t scared of the cows but was always watching where I walked as the cowpats were huge!
Buttons is controlled through a mixture of robotics and two highly skilled puppeteers inside a realistic construction of the body of a cow, Buttons took a team of 20 prop specialists over 500 hours to create. Ensuring that it was as authentic as possible, the highly skilled performers studied the moo-vements of real cows for over X weeks to capture the true likeness for this one-of-a-kind build.
To celebrate Buttons Cadbury’s are running an Adopt a Cow campaign. Up to 31st August 2017 if you buy promotional packs families have the opportunity to adopt a cow and 20 lucky families will win the chance for an overnight trip to meet their cow at its farm.
Nuria Antoja, Marketing Manager for Cadbury Dairy Milk Buttons said: “We really wanted to tackle the common misconceptions many young people have when it comes to cows and give families the chance to come face to face with the next best thing – an animatronic one. We’re thrilled with Buttons our cow, who also shows just how important our cows are to us – after all, they provide us with the glass and a half of milk that goes into our delicious Cadbury Dairy Milk Buttons.
We hope that Buttons will excite and inspire families to ‘Adopt a Cow’ and enter our new promotion for their chance to meet a real version of the animal in its natural farm setting.”
For those wanting to Adopt a Cow and get the chance to meet a real-life version of Buttons – entering has never been more easy – all chocolate fans need to do is buy one of the promotional packs and enter the unique code, found on back of backs. For further information on the ‘Adopt a Cow’ campaign go to https://adoptacow.cadbury.co.uk/
This is a great way to help connect children and the animals that provide so much for us.