Fashion and clothing are oh so important to my girls (and me) and I am known to spend a small fortune indulging us all in the fashion stakes! Next is one of my favourite stores for the girls and I will happily buy a whole range of clothing if I like it as I do like things to match and complement each item from head to toe. Dylan isn’t so fussed and doesn’t get indulged as much but nonetheless basic staples of jeans and jumpers find their way from Next into his wardrobe!
This week Erin and I were invited to Next Headquarters along with a number of other bloggers in the Next Blogger Network to view the new 2012 children’s ranges. The attention to detail in organising the day was second to none and I had a blast. The day seemed to run on the same premise as their clothes and that is it is the small details that make the clothes special. Erin was treated (by Next) to an outfit for the day and we chose a lovely dress that fitted her to perfection and obviously had a matching hairband and socks! As I said attention to detail!
The children had these fantastic studio shots taken of them in the mock shop. When we arrived we were greeted by hot coffee and lovely danish pastries which were devoured! Whilst the children were entertained we were walked around the mock shop and were asked our opinions of the ranges, the styles, the colours used and such like. It was great to discuss finer details with those that can make a difference. One thing we talked about was that poppers etc around the nappy area only go up to age 2. We discussed how maybe age 3 would be better as it is the age 2-3’s that require quick changes and are the ones that need a ‘wee’ now – and now means normally means NOW!!!
Hopefully we will see some of our ideas come into future ranges. We also discussed shopping habits and wether we like licensed clothes or not and about the colour palates we like for the different ages. I found a range that is coming out next year that Erin will be sporting! I explained that I like hard wearing clothes, bright colours and pieces that mix and match easily.
I loved the brightness of the range. I also found some lovely tops that the tween would like! We were then taken out to lunch and it was a chance to socialise and catch up with friends. Again the children were taken care of with a Jo Jingles session and a lovely goody bag from Next, whilst I had a chance to chat and enjoy a couple of glasses of wine! All too soon it was time to head back to the station and Next spoilt the mummy’s with a final goodybag that was for us (except my scarf has magically disappeared into the tweens room already – funny that!).
Next were fantastic hosts and the clothes coming out for the next year are a great addition to the childrens wardrobes. I know where I will be shopping!
Disclosure – Next provided transport and goody bags for the day out but the thoughts and opinions are all my own.